Friday, June 21, 2013

SOCIAL MEDIA INSIGHTS: Retailers Say Social Media Is Having An Impact On Their Bottom Lines

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Friday, June 21, 2013

SOCIAL MEDIA INSIGHTS: Retailers Say Social Media Is Having An Impact On Their Bottom Lines

Social Media Insights is a daily newsletter from Business Insider that collects and delivers the top social media news first thing every morning. You can sign up to receive Social Media Insights here or at the bottom of this post.

Retailers Say Social Media Is Having Big Impact On Business (KPMG)
Asked to select among top tech trends for those that have a real impact on their businesses, 71% of retailers said social media is having a significant effect. That put social media in the lead among the tech trends listed. Meanwhile, 52% said mobile and online promotions are having an important impact. Read >

Google Wants To Help Advertisers Make YouTube Videos (Ad Age)
Google is launching a pilot program for brands in which the media giant will educate advertisers on their YouTube content strategies. Google has had a similar program for YouTube creators during the past several years. Read >

[Link will be live at 9:30 am] Instagram Adds Video As It Surpasses 130 Million Users, And Accelerates User Acquisition (BI Intelligence)
Facebook has maneuvered further into social video by adding video to Instagram. During the June 20 announcement, Instagram Founder Kevin Systrom also said Instagram now boasts 130 million users.
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Brands Already Flocking To Instagram's New Video Feature (Business Insider)
Before Kevin Systrom even finished his announcement about Instagram opening up for video, brands were already getting to work. Lululemon was among the first brands to post a video on the mobile app, followed by Urban Outfitters. Brands have already been experimenting with Vine for short videos. With an extra 9-seconds at their disposal on Instagram, watch for brands to jump on this new opportunity. Read >

What Social Media Means To Conan O'Brien (The Guardian)
Conan O'Brien talks about how social media helped revive his career after departing from NBC. "I had no outlet. We were off the air. Overnight the Twitter and Facebook following grew." Social media provided O'Brien with an outlet to stay in touch with his fans. Now, he has a new show on TBS. Read >

Consumers More Likely To Expect Quick Response Via Social Than Email (Steven Van Bellghem)
Customer service expectations differ depending on which channel is being used, according to a new study. 55% of people expect a response within 4 hours when using Facebook or Twitter. Customers have lower expectations for when their service requests will be dealt with if they use a website or email. Read >