YouTube Wants To Become Even More Brand Friendly [THE BRIEF]
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Good morning, AdLand. Here's what you need to know today:
YouTube is inviting brands to join its "Partner Program" which gives them tools, data, and training to fully take advantage of the medium. General Electric, Johnson & Johnson, PepsiCo, and American Express are the first brands invited to the pilot program.
There a new talent agency that wants to make "Vine stars." We'll see how long that lasts given the recent launch of Instagram's video feature.
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