About Marketing: Bridging Department Divide Between Marketing and Sales

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Marketing Marketing What is Branding? Marketing Careers Public Relations From Laura Lake, your Guide to Marketing Having been in marketing and in sales I can tell you that often the differences within the marketing department and sales department cause them not to see eye-to-eye. In an essay by Hunter Hastings he explores this gap. He explains the frustration marketers experience at the difficulties in getting their strategic brand message translated into equity-building, price increasing, margin-enhancing results by the sales force. He also shares with you the frustration salespeople feel at their difficulties in getting marketers to understand the real business situation sufficiently to deliver practically effective sales tools. Bridging Department Divide Between Marketing and Sales It's important to understand that while there are differences within the two departments, it's crucial that they work together in order to drive business growth. Integrating your marketing and sales process can have a long standing and positive change within your business. It will also improve overall moral and increased teamwork. Marketing vs. Sales: What is the Difference... Read more Five Best Practices in Customer Service that Will Help Your Business Excel We all know that customer service is important, but did you know it's this important: 78% of have bailed on a transaction or have not made an intended purchase because of... Read more Top 5 Public Relations Questions Answered Public relations when done correctly can reach a large audience without the expensive cost of traditional marketing. However, with that being said I also think that when it comes... Read more Target Marketing Marketing to a specific target can be rewarding, but where do you start? Take a look at these resources that break down targets by age, culture, industry and more. Related Searches Event Marketing Jobs Marketing Tips Marketing Strategy Media Marketing A Marketing Business Featured Articles Event and Seminar Marketing Sales Training Marketing News and Blogs Marketing Statistics and Research Marketing Careers and Training Plan Your Marketing Strategy   More from About.com Run Your First 5K Even couch potatoes can be ready for a 5K with just a couple months of training. Read more...> Help! I'm Too Busy Time and stress management tips to help you feel as though you have more time. Read more...> This newsletter is written by: Laura Lake Marketing Guide Email Me | My Blog | My Forum   Sign up for more free newsletters on your favorite topics You are receiving this newsletter because you subscribed to the About.com Marketing newsletter. If you wish to change your email address or unsubscribe, please click here. About.com respects your privacy: Our Privacy Policy Contact Information: 1500 Broadway, 6th Floor New York, NY, 10036 © 2013 About.com   Must Reads Breaking Into a Marketing Career First Steps to Marketing a Business Social Media Marketing 7 Day Course Mobile Marketing for the Small Business Marketing Glossary   Follow me on: Advertisement