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Tumblr has new analysis tools that are helpful for brands. It will let them know how much time people are spending on brands' Tumblr pages and then compare that to performance on Facebook and YouTube pages. Pepsi and Adidas are reportedly using the new offerings. The move was expected — although some thought Tumblr would be slow to incorporate advertising in the post Yahoo acquisition era, the company has actually accelerated its ad offerings since then.
Grey promoted Leo Savage and Jeff Stamp, creatives on the Gillette business, to group creative directors. Agency Spy reports this is the first time someone has received this title at the company.
Good morning, AdLand. Here's what you need to know today:
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