About Marketing: 5 Ways to Catch the Eye of the Press and Public

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Marketing Marketing What is Branding? Marketing Careers Public Relations From Laura Lake, your Guide to Marketing   Recently, I had the opportunity to assist a friend in gaining the publicity and attention he deserved. A long journey had taken him from the small town boxing ring to the Olympic Trials.   I knew that he deserved not only the media attention but public attention as well. How could I get past the multiple emails that reporters and editors receive and get them to acknowledge and act on mine?  I had one shot and I couldn't mess it up. You would think that being in the industry for years this would come easy for me, but just like everyone else I had to pull out a magical formula that would help me get past the masses and in the right hands. 5 Ways to Catch the Eye of the Press and Public There is a formula that works and it contains five ways to catch the eye of your audience, whether you're writing blog posts, press releases or doing a Public Service Announcement campaign. Learn the proven techniques that will catch the attention of the press and the public... Read more Are You a Small Business Owner in Need of a Marketing Intervention? When it comes to small business marketing, more isn't necessarily better. Inconsistency in marketing can kill a small business. It's important to find the marketing vehicles that work and create consistency.... Read more What are Key Performance Indicators and Why are They Important? Key performance indicators and key success indicators form an important part of the information required to determine and explain how a company progresses towards its business and marketing goals. However,... Read more 7 Fast Tips that Will Help You Create and Grow Your Personal Brand Personal branding is the process of developing a "mark" that is created around your personal name or your career. You use this "mark" to express and communicate your skills, personality... Read more Related Searches Marketing Advertising PR Brand and Branding Brand Personality PR News Featured Articles Marketing Methods Target Marketing Event and Seminar Marketing Sales Training Marketing News and Blogs Marketing Statistics and Research   More from About.com Run Your First 5K Even couch potatoes can be ready for a 5K with just a couple months of training. Read more...> Help! I'm Too Busy Time and stress management tips to help you feel as though you have more time. Read more...> This newsletter is written by: Laura Lake Marketing Guide Email Me | My Blog | My Forum   Sign up for more free newsletters on your favorite topics You are receiving this newsletter because you subscribed to the About.com Marketing newsletter. If you wish to change your email address or unsubscribe, please click here. About.com respects your privacy: Our Privacy Policy Contact Information: 1500 Broadway, 6th Floor New York, NY, 10036 © 2013 About.com   Must Reads Breaking Into a Marketing Career First Steps to Marketing a Business Social Media Marketing 7 Day Course Mobile Marketing for the Small Business Marketing Glossary   Follow me on: Advertisement