The Death Of Social ROI — Companies Are Starting To Drop The Idea That They Can Track Social Media's Dollar Value

MANAGE SUBSCRIPTIONS   |   UNSUBSCRIBE   |   VIEW ONLINE   Tech Select   October 13, 2013 The Death Of Social ROI — Companies Are Starting To Drop The Idea That They Can Track Social Media's Dollar Value Social media managers are focusing on reach and engagement instead of ROI. Read » Share this story: REPORT: In A Fleeting Moment Of Frustration, An Advisor To Twitter Told Dick Costolo He Was Fired In 2010 There has been a lot of executive turnover at...  Read » Share this story: The Crazy, Awesome Life Of A Google Street View Trekker It's pretty sweet.   Read » Share this story: A Tour Of Facebook's Disneyland-Inspired Campus Where The Shops And Restaurants Are Free A few days ago, news broke that Facebook was...  Read » Share this story: 23 Gorgeous Photos Taken By Someone Who Gets Paid To Use Instagram All Day This is Liz Eswein. You probably don't know...  Read » The Native Ad Rush Is On: Here's Why Social Media Budgets Are Pouring Into In-Stream Ads Social media and native advertising go hand-in-hand.   Read » This Is The Only Mobile Payment System I Could Actually See Myself Using Portland, Oregon's Simple is disrupting the...  Read » Advertisement The Scandalous Story Of Twitter's Early Days Is Really Good News For The Company's IPO The biggest story in the tech world last week...  Read » Share this story: See Also How I Got 100,000 Twitter Followers In A Week (And No, I Didn't Pay For Them) 15 minutes in the Twitter spotlight doesn't always lead to fame and fortune.   Read »   New Video Of Apple's Proposed 'Spaceship' Headquarters In California Next week, the city of Cupertino, California...   Read »   The Rise Of Social Commerce, And How It Will Completely Transform The Way We Shop On The Internet Social commerce goes beyond the simple click-to-buy model.    Read »   PayPal Has A New Retail Trick Up Its Sleeve PayPal is one of the dominant names when you're...   Read »   Share: Share: Share: Share: Share the latest business news with your network: Email sent to: dwyld.kwu.jobhuntportal11@blogger.com   |   Manage your email preferences   |   Unsubscribe Terms of Service   |   Privacy Policy Business Insider. 257 Park Avenue South, New York, NY 10010