About Marketing: How to Write a Marketing Brief

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Marketing Marketing What is Branding? Marketing Careers Public Relations From Laura Lake, your Guide to Marketing  There are tools in marketing that can often make our jobs a little easier even though in the beginning they will require an investment of time and effort.  A marketing brief is that kind of a tool.  It is used to lay the framework and foundation of a marketing initiative or campaign.   If it's done correctly it can help in to not only save time and frustration, but it can also save money.  How to Write a Marketing Brief You may be wondering what is different between a marketing brief and a creative brief, so let me explain. Creative briefs are often seen as too generic, complicated or hard to complete.  Your marketing brief should enable you to streamline the process and paint a clear picture of your marketing objectives and goals. Learn how you can create a marketing brief in ten steps that will help you in verifying any delays as well as marketing results at the end of the marketing initiative... Read more Why You Need a Media Plan A media plan is not an option, it's a necessity. It doesn't matter whether you do all of the public relations yourself or you are just part of a... Read more Marketing Communication - How Much is Too Much? Are you over communicating with your clients and customers?  This is becoming more of a problem as new communication tools are introduced to our companies.  We are using email, Twitter,... Read more Understand the Value of Customer Retention Customer retention is not only a cost effective and profitable strategy, but in today's business world it's necessary. Customer retention should be one of your biggest investments in your... Read more Related Searches Careers in Marketing Event Marketing Jobs New Media Marketing Mobile Marketing Social Marketing Featured Articles Marketing Methods Target Marketing Event and Seminar Marketing Sales Training Marketing News and Blogs Marketing Statistics and Research   More from About.com Run Your First 5K Even couch potatoes can be ready for a 5K with just a couple months of training. Read more...> Help! I'm Too Busy Time and stress management tips to help you feel as though you have more time. Read more...> This newsletter is written by: Laura Lake Marketing Guide Email Me | My Blog | My Forum   Sign up for more free newsletters on your favorite topics You are receiving this newsletter because you subscribed to the About.com Marketing newsletter. If you wish to change your email address or unsubscribe, please click here. About.com respects your privacy: Our Privacy Policy Contact Information: 1500 Broadway, 6th Floor New York, NY, 10036 © 2013 About.com   Must Reads Breaking Into a Marketing Career First Steps to Marketing a Business Social Media Marketing 7 Day Course Mobile Marketing for the Small Business Marketing Glossary   Follow me on: Advertisement