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		Home Tech Finance Markets Politics Strategy Entertainment Advertising Retail Sports Life Tuesday, November 12, 2013 Barcelona Star Leo Messi Dribbles Through A High-Speed Motorcycle Chase In This Crazy Samsung Ad [THE BRIEF] Good morning, AdLand. Here's what you need to know today: FC Barcelona soccer star Lionel Messi dribbles through a high-speed motorcycle chase in the latest ad for Samsung, produced by the agencies R/GA and Cheil Worldwide. Afterward, Messi is greeted by the German soccer legend Franz Beckenbauer, who awards Messi the captain's armband for a soccer game against a group of aliens who inhabit a giant spaceship that appears at the end of the commercial. Droga5 hired Silver + Partners associate creative director Casey Rand. Yahoo made a one-year deal with Starcom to give the media buyer exclusive access to Yahoo's first-party data and its content studio. The deal will help Starcom identify Yahoo properties that cater to the audiences it wants to reach and create appropriate creative for those audiences. Energy BBDO account executive Chris Reed has left to be an executive vice president/account management at DigitasLBI's Chicago office. Yahoo video head Erin McPherson is leaving the company to work at YouTube network Maker Studios, which is trying to build a business outside of YouTube. The Economist is out with a new campaign from BBDO that targets young people with subway ads, bar coasters, and food trucks to promote the idea that the magazine can give them a global view of the hot-button issues they care about. Digiday investigates some urban legends of native advertising, including the myth that it doesn't scale. Spotify has entered into its first TV-focused partnership with Bravo. The deal will include four of Bravo's November premieres will have branded playlists on Spotify and social media and television prompts for Bravo viewers to check them out inside Spotify. Previously on Business Insider: Kellogg's Forced To Admit It Will Feed Hungry Children Even If You Don't Tweet About It This Billboard Promotes A College Chess Team Better Than Most Schools Tout Their Football Teams Execs From Criteo And The Weather Channel Both Agree: Mobile Ads Still Kinda Suck The Worst Starbucks Product Flops Of All Time Flipboard And Thrillist Are Turning Into Shopping Sites Pinocchio Grows Up And Starts Sleeping Around In This Anti-HIV Ad The Latest 'Gymkhana' Driving Video Features A Wrecking Ball And Lazy Lamborghinis Share this: Facebook Twitter Digg Reddit StumbleUpon LinkedIn The email address for your subscription is: dwyld.kwu.jobhuntportal11@blogger.com Change Your Email Address | Unsubscribe | Subscribe | Subscribe to the Advertising RSS Feed Business Insider. 257 Park Avenue South, New York, NY 10010 Terms of Service | Privacy Policy

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