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| Marketing success often depends on a lot of trial and error. However, that doesn't mean you through caution to the wind. You must be familiar with your product and/or service as well as your consumers. What are they interested in? What do they want? It helps to understand why they buy what they buy. |
| Ten Historic Marketing Flops
I am one who believes if we take the time we can learn from others mistakes and hopefully not make the same ones. This week I've pulled together ten historic marketing flops that will have you thinking, chuckling and even rolling your eyes at the carelessness. When launching new campaigns it's important to keep the following in mind... Read more | How to Identify Marketing Tactics that Support Your Marketing Strategy
You've been tasked with creating a new marketing campaign for the launch of a new service or product. You've figured out your strategies, but you have to now decide on... Read more | Drafting Your Marketing Calendar for 2014
The year is coming to an end and most of us are working hard to reach our Q4 goals, but have you sat down to develop your marketing calendar for... Read more | How to Write a Marketing Brief
There are tools in marketing that can often make our jobs a little easier even though in the beginning they will require an investment of time and effort. A marketing... Read more | |
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