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| | | | | | Rubicon Project Will Stage An IPO [THE BRIEF] Advertisement
Good morning, AdLand. Here's what you need to know today: The online advertising agency Rubicon Project picked Morgan Stanley and Goldman Sachs Group to lead its initial public offering, reports AdAge. The IPO had been expected since late 2012.
Adweek names Grey the Global Agency of the Year, 72andsunny the U.S. Agency of the Year, and 360i the Digital Agency of the Year. Con Williamson is stepping down as CCO of Saatchi & Saatchi New York, reportedly to start his own agency, according to AgencySpy. Adweek takes a look at the ambiguous leadership structure at Havas Worldwide that insiders say is causing infighting at the agency. Nissan is reviewing global creative responsibilities for its Infiniti brand, reports Adweek. TBWA, which has had the account since the late 90s, is defending. The FCC delayed next year's planned auction of wireless spectrum given up by television broadcasters until 2015. AdAge takes a look at three new ad forecasts that predict an increase in global ad spending in 2014 on the strength of the Olympics, World Cup, and mid-term elections in the U.S. LG told Adweek that its use of GumGum's bottom-of-page banner ads have been getting almost three times as many clicks as its top-of-page banner ads. Oreo's Christmas ad is a weird animated rap video about "cookie balls." From The Martin Agency: Previously on Business Insider Advertising: | | | | | | | |
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