Career News 24/7: 10 Things In Advertising You Need To Know Today

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October 01, 2014

Here are the most important things to catch up on in the advertising world this morning.

1. Starbucks' first brand ad shows the coffee house is afraid of being seen as the giant global corporation that it is and not a cool brand.

2. Brits aren't sure whether they love or hate the new "green" Coke flavor.

3. This ad tech company is looking to woo potential clients at Advertising Week New York by sending a marketer into space on Virgin Galactic.

4. Five fashion brands have admitted they're looking at sewing bigger pockets into their pants in order to fit the iPhone 6 Plus.

5. The man who brought Frosted Cheerios to the world is retiring. General Mills chief marketing officer Mark Addicks is leaving the company after 26 years.

6. Mondelez, Dell and Allstate Insurance CMOs admit data is "stifling creativity".

7. Here's what happens when you combine WhatsApp with YouTube. Digiday explores the marketing potential of new video messaging app 5by.

8. Twitter is reportedly launching a new app development platform, according to The Information. Twitter Fabric would be the company's attempt to woo back developers who may have been angered when it cut off much of the third party access to its API three years ago.

9. The German data regulator has ordered Google to make privacy changes. Bloomberg reports Google, which is already under pressure in Europe over privacy issues, has been asked to limit how it combines user data that can be used to find out personal preferences such as sexual orientation or marital status.

10. The NBA is on the hunt for a new creative agency just weeks before the start of the new season, AdAge reports.