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Tuesday, October 21, 2014

411: How Well Do You Really Know Your Customers?

Business Insider | Insider Select

Business Insider | Insider Select

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Tuesday, October 21, 2014
 
   Understand Your Customers Better
                                                   
    ebay header
                         


    

Do you wish you knew what your customers wanted before they did? Or better yet, that you knew the exact moment they were ready to make a purchase? eBay Enterprise's Commerce Marketing Platform, made in partnership with FICO, enables you to do just that: It's the first integrated marketing platform that helps brands drive and optimize one-to-one commerce, taking information from a single sale and using it to target that same consumer in the future — possibly even predicting the kinds of purchases they might make.

The planning, management, and analytical tools from eBay and FICO allow you to turn consumer insights into decision-making opportunities in real time. You'll have an in-depth view of how each customer interacts with your brand, and a better sense of what and when your consumers will buy.

The eBay Enterprise Commerce Marketing Platform will help you:

  • Optimize offers and spend across all channels.
  • Know — and act on — the value and timing of each step in the buying process.
  • Take advantage of first-party insights from eBay.

Start optimizing your consumer data today.


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This message is presented on behalf of eBay Enterprise.

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