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Sunday, January 25, 2015

Strange & Offbeat: Business & Industry News -- ScienceDaily

Strange & Offbeat: Business & Industry News -- ScienceDaily

Heightened scents: Do ambient fragrances make consumers purchase more?

Posted: 21 Jan 2015 08:47 AM PST

Do consumers make different choices based on the fragrance surrounding them? A new study shows for the first time that the "temperature" of scents in a store atmosphere may have a powerful effect on what and how much customers buy.

How attached to our smart phones are we?

Posted: 21 Jan 2015 05:36 AM PST

Are we emotionally attached to our smart phones? That was the question scientists hoped to answer in a new article. understanding how users become reliant on their smart phone for particular tasks, how they invest time and money in these gadgets and perhaps even how their relationship with these all-in-one pocket computer-communicators is important to the manufacturers hoping to beat rivals to sell more of their brand, authors say.

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