About Marketing: Black Friday: How Did We Do?

If you can't see this email, click here

Marketing Marketing What is Branding? Marketing Careers Public Relations From Laura Lake, your Guide to Marketing Good morning and welcome to Cyber Monday! While I can't report on sales today I can share with you recent results from Black Friday. It was reported by ShopperTrak on Saturday that preliminary sales for Black Friday totaled $11.4 billion. Despite the economic news we've all been bombarded with, estimated sales were up 6.6% from last year. According to ShopperTrak this is the largest year-over-year gain in National Retail Sales Estimate for Black Friday since the 8.3 percent increase we saw between 2007 and 2006. That's great news! Black Friday: How Did We Do? Customers seem to be visiting fewer stores per shopping trip, with an average 3.1 this holiday season down from 3.19 last year. They are also more likely to buy when they enter the store. ShopperTrak speculates that it is the deep discounts that drove consumers shopping, shoppers look for sales and research purchases online beforehand. When they enter the store, they know what they are looking for, and they know what they should expect to pay...Read more Asking for a Referral is Easy with a Reward Marketing Program We've seen some changes in the marketing industry in the last decade.  We no longer tell consumers what to buy with our marketing efforts, we advise them.  Potential customers are... Read more Marketing Strategy vs. Marketing Plan - What's the Difference? What's the difference in a marketing strategy and a marketing plan? This is a common question and unfortunately many view them as the same thing. They are not. ... Read more Small Business Marketing If you have a small business and don't have enough resources to hire your own marketing firm don't sweat it. These resources will help you get started in learning how to effectively market your own business. Marketing Ads Black Friday Marketing Plan Marketing Strategy Online Marketing Business Marketing Featured Articles Marketing Your Business Online Social Media Marketing Marketing Your Brand Public Relations Marketing Methods Target Marketing   More from About.com 2011's Cutest Winter Boots Snuggly snow boots are essential for women who live in cold climates, but still want to put their best foot forward. More> 10 Budget Work Essentials Figuring out how to pay for a fabulous work wardrobe can be a challenge. These 10 mix-and-max essentials are all under $50. More> This newsletter is written by: Laura Lake Marketing Guide Email Me | My Blog | My Forum   Sign up for more free newsletters on your favorite topics You are receiving this newsletter because you subscribed to the About Marketing newsletter. If you wish to change your email address or unsubscribe, please click here. About respects your privacy: Our Privacy Policy Contact Information: 249 West 17th Street New York, NY, 10011 © 2011 About.com   Must Reads Breaking Into a Marketing Career First Steps to Marketing a Business Social Media Marketing 7 Day Course Mobile Marketing for the Small Business Marketing Glossary Advertisement