About Marketing: Understanding the Difference Between B2B and B2C Marketing

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Marketing Marketing What is Branding? Marketing Careers Public Relations From Laura Lake, your Guide to Marketing I'm often asked how business-to-business (B2B) marketing is different than business-to-consumer (B2C) marketing. Although you are still selling a product or a service to a person the marketing is difference for B2B and B2C. The purchase motivation is different and they have different needs when it comes to the information that they need in order to make the decision to purchase. The differences between these markets run deep and they are important. Understanding the Difference Between B2B and B2C Marketing When we take time to understand what is needed we have a better chance of closing the deal with a B2B or a B2C market. It's when we ignore the differences that we fail to provide the information and the support to turn a prospective consumer into a customer. A consumer purchases on emotion and a business purchases on logic... Read more Save Money by Learning How to Measure Your Marketing Efforts We are all watching our marketing budgets carefully. We want to make sure we get the most value from our marketing initiatives and efforts.  That can be difficult to do... Read more How to Avoid Complacency in Your Small Business Marketing To successfully market any type of business is a constant challenge, and business owners have to stay on top of the latest effective marketing strategies and methods that are being... Read more Marketing Careers and Training Are you interested in Marketing? Considering it as your career choice? Follow the information below to explore Marketing Careers in Advertising, Public Relations, Market Research, Product Management and Planning, Retailing and Non-Profit organizations. Marketing Ads Marketing Ideas Marketing Strategies B2B Marketing Sales Marketing Plan Business Marketing Featured Articles Plan Your Marketing Strategy Marketing Tools and Help Marketing Courses and Tutorials Small Business Marketing Marketing Your Business Online Social Media Marketing   More from About.com Plan a Caribbean Vacation Whether you're planning a romantic escape, a girlfriend getaway, or an active family vacation we've got the resources you need. Read more...> How to Eat Locally Eating locally has many benefits, the food is fresher, tastes better, and has less environmental impact. But how can you get started? Read more...> This newsletter is written by: Laura Lake Marketing Guide Email Me | My Blog | My Forum   Sign up for more free newsletters on your favorite topics You are receiving this newsletter because you subscribed to the About.com Marketing newsletter. If you wish to change your email address or unsubscribe, please click here. About.com respects your privacy: Our Privacy Policy Contact Information: 249 West 17th Street New York, NY, 10011 © 2012 About.com   Must Reads Breaking Into a Marketing Career First Steps to Marketing a Business Social Media Marketing 7 Day Course Mobile Marketing for the Small Business Marketing Glossary   Follow me on: Advertisement