How Samsung Became So Popular

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		Home Tech Finance Markets Politics Strategy Entertainment Advertising Retail Sports Life Thursday, March 14, 2013 How Samsung Became So Popular Samsung bumped its ad budget by 5X between 2011 and 2012, according to Kantar Media data cited by the Wall Street Journal. It spent $401 million, which beat Apple's $333 million in advertising on print, online, tv, and billboards in the U.S. Samsung's advertising is a key piece of its success. In the Android smartphone market there isn't much that separates each phone maker. By going heavy on advertising Samsung took mind share. This chart only tells part of the story, too. Wireless carriers say Samsung spends a lot on "below the line" marketing like in-store marketing for its phones, as well as paying for training of carrier's salespeople. Plus, this the U.S. which is only 10% of its overall ad spend, according to analyst Benedict Evans. That means it's spending $4 billion in advertising worldwide. Read » Also On SAI Today: FACEBOOK: Please Don't Start Using Twitter's Annoying Hashtags Larry Page Just Added Another Executive To His Super Powerful 'L-Team' Advertisement Android's Growth Finally Slows Down CHART OF THE DAY: iOS Users Are Wealthier, But That Doesn't Explain The Monetization Gap CHART OF THE DAY: The Super Low Ad Rates For Mobile Share this: Facebook Twitter Digg Reddit StumbleUpon LinkedIn The email address for your subscription is: dwyld.kwu.jobhuntportal11@blogger.com Change Your Email Address | Unsubscribe | Subscribe | Subscribe to the SAI RSS Feed Business Insider. 257 Park Avenue South, New York, NY 10010 Terms of Service | Privacy Policy

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