Samsung's Gigantic Ad Budget In Context

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		Home Tech Finance Markets Politics Strategy Entertainment Advertising Retail Sports Life Tuesday, April 2, 2013 Samsung's Gigantic Ad Budget In Context Independent analyst Horace Dediu updated his famous "Cost of Selling Galaxies" post to reflect the newest data about the ad budgets of Samsung and Apple. According to Dediu, Samsung's ad budget was over $4 billion last year, which is more than four times what Apple spent. He also says Samsung spend an additional $5.3 billion on other marketing through sales promotions, but he doesn't know how to compare that to Apple. Dediu gets his numbers by analyzing "Sales, General, and Administrative Expenses" from Samsung Electronics' filings. Read » Also On SAI Today: The Anonymous Co-Founder Of 'Bang With Friends' On Facebook Explains How He's Helped 200,000 Couples Connect Apple Planning Production Of New iPhone Starting This Quarter Advertisement CHART OF THE DAY: The Insane Parabolic Rise Of Bitcoin CHART OF THE DAY: How App Makers Make Money CHART OF THE DAY: The Difference Between What You Share And What People Want To Read Share this: Facebook Twitter Digg Reddit StumbleUpon LinkedIn The email address for your subscription is: dwyld.kwu.jobhuntportal11@blogger.com Change Your Email Address | Unsubscribe | Subscribe | Subscribe to the SAI RSS Feed Business Insider. 257 Park Avenue South, New York, NY 10010 Terms of Service | Privacy Policy

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