Six Ways To Build Meaningful Social Media Relationships Social Media Insights is a daily newsletter from Business Insider that collects and delivers the top social media news first thing every morning. You can sign up to receive Social Media Insights here or at the bottom of this post.
 Infographic: How to Scale Relationship-Building With Social Media (Hubspot)
Accenture has argued that effective social media marketing needs scale in order to be effective. However brands need to adopt a hybrid approach — part automation, part human-generated content — for social media and online community management. Amid all the automation, businesses can't neglect the human dimensions of social media:
- Your Twitter Feed Should Feel Like A Party
- First Impressions Need To Last
- Seal The Deal With Personalized Gestures
- Keep Conversations Going
- Don't Let The Love Fade After The Honeymoon Stage
- Don't Expect A Human Relationship To Always Be Smooth
HubSpot has released an infographic supporting these arguments. Check it out >
Why Social Media Advertising Is Set To Explode (Business Insider)
Social media networks have high engagement and desirable demographic. Americans were spending an average of 12 hours per month on social networks as of July 2012, with 18-24 year olds averaging 20 hours. Read > WordPress Is Now 10 Years Old (Mashable)
WordPress has grown far beyond its roots as a humble personal blogging platform, to become the largest content management system in the world, which powers much of what we see on the Web. Read >
Is Social Media A Bust For Small Businesses? (Small Business Trends)
High-profile articles in Forbes and USA Today are arguing that social media isn't panning out for small businesses. Is the problem inherent to social media, or is it that small business owners are going about it wrong? Read >
How Social Media Affects Your Search Presence (White Fire SEO)
Having an active social media presence also helps improve your search ranking. For example, Tweeting cuts indexation time by 50% and it also reduces the amount of time it takes for a Googlebot to find your content. Read > Intercom Hires The Guy Who Created Google+ And Redesigned Facebook (Business Insider)
Paul Adams, Facebook's former global head of brand design and a former Googler who helped design Google+, has taken a position with Intercom, a company that makes customer communications, messaging, and analytics tools. Adams' focus will be designing social customer interfaces that increase the level of contact with new customers. Read > Social Recommendations Are Driving Mobile Video Discovery (Harris Interactive)
35% of mobile device owners watch videos on their device, according to a study conducted by Harris Interactive on behalf of Telly. Among those who do, 67% find them via social sharing and 64% discover videos to watch by searching for them using a mobile application. Read > 17 Incredible Social Media Statistics (Wishpond)
Some brands are not convinced of the benefits of social media, but lack of data on the subject should not be an excuse. Did you know that 15% of U.S. mobile Internet time is spent entirely on social networking sites? Or that social media lead conversion rates are 13% higher than the average lead conversion rate? Read > 77% Of Employers Use Instant Messaging For Internal Communications (Economic Times)
A survey of 290 organizations across North America, Europe, and Asia found that more than half of employers currently use social media tools as part of their internal communications initiatives. Other tools being widely used include blogs, online employee profiles, social networks, SMS messaging, and mobile apps. Read > 
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