About Marketing: 5 Customer Service Best Practices You Should Know

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Marketing Marketing What is Branding? Marketing Careers Public Relations From Laura Lake, your Guide to Marketing We all know that customer service is important, but did you know it's this important: 78% of have bailed on a transaction or have not made an intended purchase because of poor service experience. A typical business will only hear from 4% of its dissatisfied customers. Loyal customers are worth up to 10 times as much as their first purchase. It takes 12 positive experiences to make up for one unresolved negative experience. Five Best Practices in Customer Service that Will Help Your Business Excel If you've heard me say it once, you've heard me say it a dozen times - consumers buy from people they like, people they can create a relationship with. It's no longer enough to just provide customer satisfaction, you just create customer loyalty. Customer service is a vital part of marketing your business. Why? Because consumers talk about customer service, they tweet about customer service and they will tell every person they know about your customer service. How much time have you taken to evaluate the customer service of your business? Perhaps it's time to re-evaluate the importance. Have you lost focused on your most valuable asset - your customer? Customers will pay more to ensure superior customer service, but many businesses are lacking in that department. Learn five best customer service practices that will help you to not only improve but excel in customer service...Read more Top 5 Public Relations Questions Answered Public relations when done correctly can reach a large audience without the expensive cost of traditional marketing. However, with that being said I also think that when it comes... Read more 4 Small Business Marketing Steps You Need to Put Into Check I think the biggest mistake small businesses make in marketing is making everything so difficult for consumers to understand that they don't get it. Small businesses often make the mistake of... Read more Marketing Courses and Tutorials Marketing tutorials, courses, and workshops that will help you jumpstart the development and ensure the success of your marketing efforts. Related Searches Customer Service CRM Media Marketing A Marketing Business Customer Support Job Customer Experience Featured Articles Small Business Marketing Marketing Your Business Online Social Media Marketing Marketing Your Brand Public Relations Marketing Methods   More from About.com Run Your First 5K Even couch potatoes can be ready for a 5K with just a couple months of training. Read more...> Help! I'm Too Busy Time and stress management tips to help you feel as though you have more time. Read more...> This newsletter is written by: Laura Lake Marketing Guide Email Me | My Blog | My Forum   Sign up for more free newsletters on your favorite topics You are receiving this newsletter because you subscribed to the About.com Marketing newsletter. If you wish to change your email address or unsubscribe, please click here. About.com respects your privacy: Our Privacy Policy Contact Information: 1500 Broadway, 6th Floor New York, NY, 10036 © 2013 About.com   Must Reads Breaking Into a Marketing Career First Steps to Marketing a Business Social Media Marketing 7 Day Course Mobile Marketing for the Small Business Marketing Glossary   Follow me on: Advertisement