So Eichberger has decided to ditch the celebrity-laden "same clichéd path that is out there " in favor of an animated campaign that talks about food options, flexible plans, and one-on-one support. "It's a change for the category, to actually say what we do," she told Ad Age.
But is the new direction more memorable? Havas created the new 30-second spot below. The shop is a part of Jenny Craig's full creative review.
While deviating from the path can be a good and rewarding thing for a brand, this ad doesn't really do much to stand out and shine.
Just in case, Eichenberg said that Bertinelli is still on contract.
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