About Marketing: Marketing Communication - How Much is Too Much?

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Marketing Marketing What is Branding? Marketing Careers Public Relations From Laura Lake, your Guide to Marketing   Are you over communicating with your clients and customers?  This is becoming more of a problem as new communication tools are introduced to our companies.  We are using email, Twitter, LinkedIn, Facebook and RSS Feeds. Have you ever considered how many messages you are sending out using all these marketing vehicles?  It may be time to consider that while technology has made us more efficient perhaps it has also made us less effective. I've seen so many companies lately bombard their lists and followers with multiple messages on a daily basis.  This causes detrimental effects. When you over communicate with your customers you will find that your marketing message is being lost, your audience encounters confusion and worst yet you will even begin to lose that audience one-by-one. Marketing Communication - How Much is Too Much? There is a balance between marketing, being informative and overwhelming those that receive your messages.  Have you found that balance? If not it may be time to consider the messages you are sending out, the volume of those messages and make a determination as to whether they are serving as a marketing tool or a nuisance to those that are subscribed. Learn how much marketing communication is too much and how to find out what type of communication your customers and clients want from you... Read more End of the Year Marketing Checklist It's hard to believe that in a few days we will be entering the month of November.  The end of the year can be such a busy time for marketers.... Read more Top 10 Myths About Public Relations When its comes to public relations the myths abound. We could blame this on the fact that the public relations profession is unregulated and unlicensed. While you will often... Read more Managing Reputation: What's Being Said About You? How's your media coverage? Do you know what the press and media are saying about you or your organization? If not, it's time to find out. Learn the 5 reasons... Read more Related Searches Event Marketing Jobs Email Marketing Tool Marketing Help How to Do Marketing New Marketing Featured Articles Marketing Methods Target Marketing Event and Seminar Marketing Sales Training Marketing News and Blogs Marketing Statistics and Research   More from About.com Run Your First 5K Even couch potatoes can be ready for a 5K with just a couple months of training. Read more...> Help! I'm Too Busy Time and stress management tips to help you feel as though you have more time. Read more...> This newsletter is written by: Laura Lake Marketing Guide Email Me | My Blog | My Forum   Sign up for more free newsletters on your favorite topics You are receiving this newsletter because you subscribed to the About.com Marketing newsletter. If you wish to change your email address or unsubscribe, please click here. About.com respects your privacy: Our Privacy Policy Contact Information: 1500 Broadway, 6th Floor New York, NY, 10036 © 2013 About.com   Must Reads Breaking Into a Marketing Career First Steps to Marketing a Business Social Media Marketing 7 Day Course Mobile Marketing for the Small Business Marketing Glossary   Follow me on: Advertisement