About Marketing: Online Video and the Impact It Can Have on Your Marketing

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Marketing Marketing What is Branding? Marketing Careers Public Relations From Laura Lake, your Guide to Marketing Video is making an impact when it comes to your marketing. If you haven't already, it's time to consider using video to market your business. Just consider the following statistics: 84.4% of the U.S. Internet audience viewed a video online, according to a study done by comScore in January 2012. The duration of the average online content video was 6.1 minutes, while the average online video ad was 0.4 minutes. Video ads accounted for 12.2 percent of all videos viewed and 0.9 percent of all minutes spent viewing video online. Consumers who watch product videos are 85% more likely to buy products compared to those who do not watch, according to Internet Retailer report done in April, 2010. A video is 53 times more likely to generate a first page Google ranking than traditional search engine marketing techniques, according to a study done by Forrester Research in January 2009. Online Video and the Impact It Can Have on Your Marketing It doesn't matter what size business you have, video is an affordable and effective tool that can help you connect with customers and prospects. Learn why video is important, how to generate video ideas and what you need to do to reap the search engine marketing benefit of videos... Read more Search Engine Marketing and What the Small Business Needs to Know I'm going to get a little geeky on you today. I want to talk about search engine marketing. First, let me explain what search engine marketing is. Search engine... Read more Customer Service Tips Customer service is vital to business today.   When customers don't receive the service they desire or feel they are worthy of, they will take their business elsewhere and you won't... Read more See More About:  customer service  customer service tips  customer loyalty Public Relations It is important to have a solid understanding of how the press works. Use these resources to learn how to leverage public relations and make it work for you. Marketing Ads Video Marketing Marketing Video Marketing Strategies ADS Video Video Search Engine Featured Articles Marketing Methods Target Marketing Event and Seminar Marketing Sales Training Marketing News and Blogs Marketing Statistics and Research   More from About.com Bake Sale Bestsellers Make your next bake sale a profitable one with these irresistible recipes. More> Real Recipes app Download our highly-rated app for free recipes and kitchen tools, for iPhone and iPod Touch. More> This newsletter is written by: Laura Lake Marketing Guide Email Me | My Blog | My Forum   Sign up for more free newsletters on your favorite topics You are receiving this newsletter because you subscribed to the About.com Marketing newsletter. If you wish to change your email address or unsubscribe, please click here. About.com respects your privacy: Our Privacy Policy Contact Information: 249 West 17th Street New York, NY, 10011 © 2012 About.com   Must Reads Breaking Into a Marketing Career First Steps to Marketing a Business Social Media Marketing 7 Day Course Mobile Marketing for the Small Business Marketing Glossary   Follow me on: Advertisement