About Marketing: Understand the Value of Customer Retention

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Marketing Marketing What is Branding? Marketing Careers Public Relations From Laura Lake, your Guide to Marketing Customer retention is not only a cost effective and profitable strategy, but in today's business world it's necessary. Customer retention should be one of your biggest investments in your business. Understand the Value of Customer Retention Are you creating customer loyalty? It's five times more profitable to spend marketing and advertising dollars to retain current customers. Learn how you can create customer loyalty and design a marketing and sales plan that creates stickiness among your customers and clients. ... Read more End of the Year Marketing Checklist It's hard to believe that in a few days we will be entering the month of November.  The end of the year can be such a busy time for marketers.... Read more Managing Reputation: What's Being Said About You? How's your media coverage? Do you know what the press and media are saying about you or your organization? If not, it's time to find out. Learn the 5 reasons... Read more 5 Ways to Catch the Eye of the Press and Public Recently, I had the opportunity to assist a friend in gaining the publicity and attention he deserved. A long journey had taken him from the small town boxing ring to... Read more Related Searches Careers in Marketing Internet & Marketing Email Marketing Tips Marketing Customer Loyalty Featured Articles Marketing Methods Target Marketing Event and Seminar Marketing Sales Training Marketing News and Blogs Marketing Statistics and Research   More from About.com Run Your First 5K Even couch potatoes can be ready for a 5K with just a couple months of training. Read more...> Help! I'm Too Busy Time and stress management tips to help you feel as though you have more time. Read more...> This newsletter is written by: Laura Lake Marketing Guide Email Me | My Blog | My Forum   Sign up for more free newsletters on your favorite topics You are receiving this newsletter because you subscribed to the About.com Marketing newsletter. If you wish to change your email address or unsubscribe, please click here. About.com respects your privacy: Our Privacy Policy Contact Information: 1500 Broadway, 6th Floor New York, NY, 10036 © 2013 About.com   Must Reads Breaking Into a Marketing Career First Steps to Marketing a Business Social Media Marketing 7 Day Course Mobile Marketing for the Small Business Marketing Glossary   Follow me on: Advertisement