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		Home Tech Finance Markets Politics Strategy Entertainment Advertising Retail Sports Life Monday, November 4, 2013 SodaStream Is Coming Back To The Super Bowl With Another Ad Targeting Coke And Pepsi [THE BRIEF] Good morning, AdLand. Here's what you need to know today: At-home soda-making machine SodaStream will return to the Super Bowl this year with another ad targeting industry giants Coca-Cola and Pepsi. The first ad it pitched last year was refused by CBS, reportedly for being too much of a direct attack on Coke and Pepsi. But got 5 million views on YouTube from the ensuing controversy. Here's last year's rejected spot: Nascar is launching its first big digital push to reach multicultural and millennial audiences. The racing league is encouraging fans to tweet #whatdriversneed to cheer on their favorite drivers. JWT New York co-chief creative officer Matt MacDonald has left the firm after 18 months in the position to serve as executive creative director on the AT&T account for BBDO. The Interactive Advertising Bureau released a white paper on how to use cookies to augment mobile campaigns. The IAB says that while mobile cookies have some limitations, it's wrong to assume that cookies do not work on mobile devices. APCO has closed the Amsterdam office of StrawberryFrog, the agency it purchased in 2012. About 20 people were affected by the move. Fashion bloggers are eagerly awaiting an opportunity to monetize Instagram posts with links that allow users to purchase the articles of clothing worn by their models.  Ad Age charts which marketers will sponsor some of the biggest athletic superstars at the upcoming Winter Olympics in Russia.  Commerce Bank appointed Olson as its agency of record. Previously on Business Insider Advertising: The Time Has Come: This Is The First Ad On Instagram German Court Orders Probe Of Spending On $47 Million Haribo Ad Account YouTube Isn't Playing Nice With TV Networks Anymore How Location Targeting Is Transforming Retail Hallmark Apologizes For Ornament That Says 'Don We Now Our Fun Apparel' This Genius Tumblr Imagines How A Scummy New York Realtor Would Advertise Kleenex On Craigslist HEDGE FUND: Hiring This Pro Surfer To Represent Us Will Be The 'Trojan Horse Of Our Investment Strategy' Share this: Facebook Twitter Digg Reddit StumbleUpon LinkedIn The email address for your subscription is: dwyld.kwu.jobhuntportal11@blogger.com Change Your Email Address | Unsubscribe | Subscribe | Subscribe to the Advertising RSS Feed Business Insider. 257 Park Avenue South, New York, NY 10010 Terms of Service | Privacy Policy

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