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Lenovo Leverages Mobile Search To Drive Online And In-Store Sales (Mobile Commerce Daily)
Chinese device manufacturer Lenovo has enjoyed massive success recently across all of its devices: 
The company is utilizing mobile SEO to drive these results, with a two-pronged approach in order to boost both online sales and in-store Lenovo sales at third-party retail outlets. For online sales, Lenovo utilizes responsive design to deploy a mobile-optimized shopping experience for customers across multiple countries alongside a bolstered area for product information. For in-store retail sales, Lenovo created 20 varieties of HTML5 web pages that included a map to a local Lenovo retail partner, mobile coupons, and a portion dedicated to driving traffic to the merchandise area of the official Lenovo site. The company is also working with retailers for in-store coupons that are redeemable via a mobile device. Interestingly, Lenovo has no bricks-and-mortar retail front, which would normally be a significant factor in the type of sales growth it has experienced. Instead, Lenovo understands the importance of mobile in the consumer purchase cycle. In particular, mobile can be used beyond just a platform to funnel online sales, but can also be a major product research tool for prospective customers. Read > In other news... Matthew Panzarino of TechCrunch thinks Twitter may be depending too much on data and testing instead of focusing on its overall vision. (TechCrunch) Here's why Google+ doesn't need ads. (Jessica Lessin) Amazon will begin charging state tax in multiple states after fighting for multiple years against it. (Technology Advice) YouTube will impose a standard 45% ad split rate for all of its content partners, including TV Networks (Ad Age) Marissa Mayer is searching for more technology journalists for Yahoo. (All Things Digital) Microsoft will spend close to $405 million in marketing this year with the hopes of selling 16 million units of its Surface line of tablets. (The Verge) Waze data is now showing up on Google Maps. (Buzzfeed) Felix Salmon of Reuters thinks Apple should become more like Bloomberg. (Reuters) | 
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